September 4th 2018
Munich Fabric Start

Digitization of the value chain

Turned upside down: The future of the fashion industry

01: Background

When the digitization of the fashion industry is being negotiated today, the focus is still almost exclusively on e-commerce, omnichannel, etc. So: on the frontend. This equation of digitization with new sales channels obscures the view of a development whose scope will be many times greater: the digital revolution in the value chain.

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The patterns X.0 conference for decision-makers in the fashion industry offers its participants numerous advantages:

  • Perspective: Findings from the digitization of other industries meet the operational questions of the fashion industry.
  • Relevance: The focus is on concrete possibilities and challenges of digitization for the entire process chain.
  • Format: Impulses from high-calibre presentations will be developed further in interactive formats and translated into concrete approaches to solutions.
  • Mix: The unusual combination of fashion insiders and makers from already digitized industries ensures strategic flight altitude and operational relevance at the same time.
02: Program

Tuesday, September 4th 2018

10.00 am - 10.10 am
Wolfgang Klinder / Hans Peter Hiemer


10.10 am – 10.45 am
Hans Peter Hiemer

Consumer First!

The future of the fashion industry.
10.45 am – 11.30 am
Hans Hoegstedt

What is digitizable in fahion?

How do new cooperation models - between brand and industry - align directly with the customer?
11.30 am – 11.45 am

Coffee break

11.45 am – 12.30 pm
Jan Wilmking


12.30 pm – 1.15 pm
Holger Knapp

The future of the fashion industry

Interactive panel discussion
1.15 pm – 2.00 pm

Lunch hour

2.00 pm – 2.45 pm
Magnus Edholm

Digital Enterprise. Implement Now!

The digital factory of Siemens - early signal for the fashion industry?
2.45 pm – 3.45 pm
Holger Knapp / Hans Peter Hiemer

Quo vadis fashion supply chain?

Open future workshop with Magnus Edholm and the conference participants
3.45 pm – 4.00 pm

Coffee break

4.00 pm – 4.45 pm
Wolfgang Orthmayr / Dr. Andreas Brill

The (Value) Flow Of Things To Come

What the fashion industry can learn from Netflix & co!
4.45 pm – 5.30 pm
Holger Knapp asks, Dr. Andreas Brill answers

Adaptive value chain: Workflow and starter kit for the transformation

Fictitious case study: A fashion company on its way to the digital future
5.30 pm – 6.00 pm
Holger Knapp

The rest of the day

Summary and outlook
03: Contributors

Hans Hoegstedt

CEO Miroglio


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Jan Wilmking

CEO zLabels


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Magnus Edholm

Head of Marketing/Digital Enterprise, Siemens Industry Software GmbH


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Wolfgang Orthmayr

Manager Entertainment / Retail


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Holger Knapp

Managing Director, dfv Mediengruppe, Deutscher Fachverlag GmbH


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Hans Peter Hiemer

Managing Partner, b4b GmbH


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Dr. Andreas Brill

Managing Partner, b4b GmbH

Duisburg / München

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04: Organization
patterns X.0 conference
Start 10.00 am
End app. 6.00 pm
Atrium 1 der Halle 1
Munich Fabric Start
Lilienthalallee 40
80939 München

b4b GmbH
+49 203 713 959 00
05: Attendance
Please register for the conference with this form and secure one of the coveted places!

Thank you very much! We are looking forward to your participation. You will receive your confirmation of participation soon.

*mandatory fields

06: Getting there

Atrium 1 der Halle1
Munich Fabric Start
Lilienthalallee 40
80939 München

07: Imprint
Thomas-Wimmer-Ring 17
80539 München

Phone: +49 89 45 22 47 0
Fax: +49 89 45 22 47 22


Managing Directors:
Wolfgang Klinder, Sebastian Klinder

Register court: Amtsgericht München
Register number: HRB 93220

Content responsibility according § 5 TMG / German Law:
Wolfgang Klinder
b4b GmbH
Schifferstr. 200
47059 Duisburg

Phone: +49 203 713 959 00
Fax: +49 203 713 959 29


Managing Directors:
Dr. Andreas Brill, Tanja Leven, Hans-Peter Hiemer

Register court: Amtsgericht Duisburg
Register number: HRB 20764

Content responsibility according § 5 TMG / German Law:
Dr. Andreas Brill